Cape Town. Serving Africa, UK, EU & US

Build AI that sticks.

You do not need to know how to build or adopt AI. AI engineering is not your calling. You’re running a business or a department. And you “want AI,” you just don’t have the time or resources to build it.

We built Syrup for you.

6 weeks
to ship
R500K
project price cap
30 min
free scoping call
1 day
reply, by a human
§1 · The Problem No practical middle ground p. 01

AI has no practical middle ground.

And business owners, team leaders, and product owners are stuck between two extremes that do nothing to drive business growth or operational improvement.

Extreme 01

So Cheap So Hyped (so useless)

  • Everyone has a $20 AI subscription nobody manages properly
  • Prompts live in one employee’s head
  • Teams duplicate work because nothing is shared
  • Five disconnected AI tools solving the same problem badly
  • Initial excitement fades fast
  • Nobody knows what’s safe, approved, or repeatable
Extreme 02

Overcomplicated Over-priced (and overwhelming)

  • AI projects need months, millions, and a 120-page powerpoint strategy deck before building anything useful
  • Bloat over moat
  • Consultants selling “AI transformation” knowing that input master data is garbage
  • Complex agent architecture for problems that need simple automation
  • Huge retainers before you see value
  • Technology that feels built for Silicon Valley Tech bros and not real businesses

There’s a third way. That’s the whole point of Syrup.

§2 · How to use Syrup No added sugar / Added Syrup p. 02

We pour AI into the work you already do.

If you install AI correctly, it will humbly hum in the background, fixing your long list of operational headaches all day, every day. That’s the AI middle ground. That’s Syrup’s sweet spot.

No added sugar
Added Syrup
01 · Internal knowledge
Where’s that file again?
buried somewhere
Indexed in 1 week
  • Internal AI chat assistant that knows your business, products, SOPs, pricing and client history.
  • Searchable-from-anywhere internal knowledge systems trained on docs, emails, processes, and notes.
  • Internal Slack/Teams copilots trained on company processes and documentation.
02 · Reporting & analysis
Please be patient. This report takes three days to produce.
3 days by hand
Auto-sent · 6am
  • AI reporting workflows that pull data from spreadsheets, CRMs, forms, and operations tools automatically.
  • Your own micro-SaaS dashboard for any report you can imagine without the heavy SaaS costs.
  • Analysis agents that autosend insight emails.
  • MCPs that bypass knocking on colleagues’ doors for the data you need to make your report.
03 · Tribal knowledge
Jessica is the only one who knows that. And she’s on leave.
in her head
Captured in real time
  • AI meeting Agents curate everything from everyone. Sales calls, ops calls, and customer calls become summaries, actions, FAQs, process notes, and reusable AI instructions.
  • Turn messy explanations into SOPs, checklists, onboarding guides, or skill.md files for internal AI agents.
  • Before a colleague takes over, AI creates a “Here’s everything you need to know” summary from prior communication.
  • Decision Log agents - A “what would Jessica do” - AI captures decisions from meetings and chats, then stores them in a searchable place with owner, date, and context.
  • Founder brain capture: AI turns founder calls, voice notes, Loom videos, and strategy docs into reusable company knowledge.
04 · Customer comms
I’ll forward you the client’s WhatsApp VN.
stuck in whatsapp
Live in WhatsApp
  • Train reply agents on the founder’s tone, rules, and decision logic.
  • Create a WhatsApp assistant that knows your FAQs, policies, products, pricing, and processes.
  • Turn a voice note, a JPEG, or a video into a structured job note, delivery update, stock request, or service ticket.
  • Build a customer profile from WhatsApps, emails, calls, invoices, and notes.
  • A personal AI assistant that summarises the day’s messages into decisions, blockers, and open loops.
Interlude · idea brief

Are you inspired?

Inspired enough to share your ideas with us? Let’s get into it.

If you want to protect your idea’s IP, share it with a human first and not AI. We’ll explain why another time.

Idea brief Nº 001 Inbox open
Proof

It already works.

“We don’t sell pilots. We don’t bill discovery. We ship the thing in six weeks, capped, or the next month is on us.”

Syrup · House position
Five cases · swipe
  • WhatsApp thread on a phone in a workshop: Manny confirms a brake-pads delivery and updates the delivery window for the customer.
    Case · 01

    Manny

    Live Agent on WhatsApp.

    A delivery agent that takes orders, checks stock, and routes drivers, in chat.

    Agentforce WhatsApp API Salesforce
    Built · working demo
  • A person at a laptop showing the DealSheet account-management dashboard: deal stages, stakeholders, and next-step prompts laid out across the screen.
    Case · 02

    DealSheet

    Account management with a brain.

    An enterprise account-management tool with intelligence built in. It maps the stakeholders, structures the deal strategy, and surfaces the next move, so complex deals run on a system instead of in one rep's head.

    Account management Deal strategy Embedded intelligence
    Built · enterprise pilot
  • A consultant holds a tablet showing the CheckUp dashboard: a Salesforce org scored 5.8/10 with critical issues, total findings, and remediation cost in ZAR.
    Case · 03

    CheckUp

    Diagnostic for your stack.

    Scores your setup against the platform's best-practice framework, surfaces security and config gaps, quantifies licence waste, and prices the remediation.

    Salesforce HubSpot MS 365 ClickUp Asana Monday.com Atlassian
    Built · 2 days, R45K
§3 · Ways to work Choose your own A[I]dventure p. 03

Subscribe, or build something custom.

Syrup makes the journey calm, pragmatic, and grounded in your operational reality.

Most teams start here

Subscription AI OS

Your team running on AI, every day. Managed by us.

R25K / month

Includes your first 10 users. R500 per user after that.

Install included in your first 60 days. Three-month minimum, then month to month.

AI tool licences billed at cost.

  • 2 installed AI tools per person
  • Personal context files per user
  • Connected tool set (CRM, email, calendar, documents)
  • Monthly usage review and dashboard
  • Ongoing prompt and workflow upgrades
Custom build

Custom Build

Production agents for one painful workflow.

PilotR65K

One workflow, one agent, in production.

DeployR150-350K

Multiple agents, integrated, hardened.

TransformR500K cap

Org-wide. Hard ceiling. We phase above.

Prices in rand. The R500K ceiling is around £25K or $30K.

Not sure which? Book a 30-minute scoping call, on us. Book a call
Download brochure

(Because maybe you want to stare at it some more, present it to your exco, or forward it to your cofounder. Who knows. People still like PDFs.)

§4 · The map Where teams sit on the AI journey p. 04

Where does your team sit?

Most companies are at Mode 1. We move you to Mode 3 and Mode 4. Already there? We’ll tell you on the first call.

Mode 1

Microtasker

Copy-paste into ChatGPT. One-off prompts. No memory. No connection to your tools. Where most teams sit today.

§5 · The stack What we wire up p. 05

Pour some Syrup on theeeeese.

Top row: models & plumbing. Bottom row: what we do with them. If your stack isn’t here, we’ve probably wired it before.

Models & plumbing Top shelf
Claude ChatGPT Gemini Context files MCP GitHub Agentforce WhatsApp API n8n Salesforce Slack Notion Claude ChatGPT Gemini Context files MCP GitHub Agentforce WhatsApp API n8n Salesforce Slack Notion
Things we do with them House recipes
AI audit Org monitor ROI sizing AI roadmap SOP capture Meeting agents Decision log Inbox triage Knowledge search Founder copilot AI audit Org monitor ROI sizing AI roadmap SOP capture Meeting agents Decision log Inbox triage Knowledge search Founder copilot
§6 · The promise Six things other AI consultancies won't do p. 06

Six things other AI consultancies won’t do.

The Syrup promise. Read it, screenshot it, hold us to it. Practical wit, no waffle.

One
One.

Enterprise knowledge without BS.

We bring all the knowledge we acquired when working with large enterprises for the past decade to SMEs.

Two
Two.

We don’t think we know better than you.

You’re the domain expert. We have no concept of the AI possibilities inside your business, industry, or processes. Bring them all; we’ll show you which to pursue.

Three
Three.

We’re as impatient as you are.

We like to ship. We like to get building and have your “AI things” in production. So if you like a 78-part strategy deck or a plan with a phase 7 on it, then definitely do not choose us.

Four
Four.

The budget has a ceiling.

And that ceiling is R500K or £25K or $30K (or below, obviously). We don’t do open SOWs because they don’t live in the middle ground.

Five
Five.

Six weeks, or next month is on us.

Custom builds ship in six weeks from the signed scope. Miss the date and the next month of work is free. Do you see an asterisk anywhere? Nope.

Six
Six.

We’re not afraid to kill your darlings.

Some ideas and processes are ripe for AI disruption, while others may be too early, too complicated, or too niche, bringing you back to the original problem: AI only sticks when it’s useful across the organization.

The whole pitch, in two words
syrup

AI that sticks.

What painful process can we fix by next Monday?

Thirty minutes. Free. No deck. We map one workflow, find the pain, and tell you if there’s a fit. If there isn’t, we’ll say so.

Or email hello@poursyrup.ai directly

Reply in 1 business day No auto-responders If we’re not a fit, we’ll say so